Privacy Policy | Masterson Paving

Table of Contents

1. Introduction
2. Information We Collect
3. How We Collect Information
4. How We Use Your Information
5. How We Share Your Information
6. Cookies and Tracking Technologies
7. Third Party Services
8. Data Security
9. Data Retention
10. Your Privacy Rights
11. Rhode Island Privacy Rights
12. Children’s Privacy
13. Changes to This Policy
14. Contact Us

1. Introduction

Masterson Paving (“we,” “us,” or “our”) is a licensed and insured paving contractor based in Woonsocket, RI, serving communities across Rhode Island and Massachusetts. Our website is https://www.mastersonpaving.com/.

We are committed to protecting your privacy. This Privacy Policy explains what personal information we collect, how we use it, and the choices available to you. It applies to all information collected through our website, phone calls, emails, contact forms, and any other interaction you have with our business. By using our website or reaching out to us directly, you agree to the practices described in this policy.

2. Information We Collect

Personal Identification Information

• Full name
• Phone number
• Email address
• Mailing or physical address
• Property location where paving work will be performed

Service Related Information

• Property details such as driveway, parking lot, lot, or roadway type
• Type of service needed such as asphalt paving, resurfacing, sealcoating, crack sealing, or repair
• Project scope, measurements, and site conditions
• Photos or documents related to your property that you choose to share
• Service history, past job records, and estimates
• Preferred appointment time and project schedule

Communication Records

• Phone call records and voicemails
• Email correspondence
• Contact form submissions through our website
• Text messages if you initiate SMS communication with us

Technical and Usage Information

• IP address and approximate location
• Browser type and version
• Device type such as desktop, mobile, or tablet
• Pages visited and time spent on our site
• Search terms or referring websites that led you to us
• Cookie and analytics data (see Section 6)

3. How We Collect Information

Directly From You
The majority of information we collect comes directly from you when you submit a contact or estimate request form, call or email us about a service, provide your property details, or book an appointment with us.

Automatically Through Our Website
When you visit https://www.mastersonpaving.com/, certain data is collected automatically through cookies, analytics tools, and web beacons. This includes device information, IP address, and browsing behavior on our site. See Section 6 for full details.

From Third Parties
In limited cases we may receive information from outside sources such as Google Maps when you interact with our location or request directions, review platforms when you leave a public review, or referral partners who share your contact information with your knowledge.

4. How We Use Your Information

Service Delivery

• Responding to paving, sealcoating, and repair inquiries
• Preparing and delivering estimates and service quotes
• Scheduling and dispatching crews to your property
• Completing residential, commercial, and municipal paving work
• Communicating with you before, during, and after your project

Business Operations

• Maintaining accurate project and job records
• Processing invoices and managing payments
• Meeting licensing and regulatory obligations in Rhode Island and Massachusetts
• Handling disputes, warranties, or post service concerns

Communication and Marketing

• Following up after completed projects
• Sending service reminders or seasonal offers to customers who have opted in
• Requesting reviews or feedback from satisfied customers

Website Improvement

• Analyzing website traffic and user behavior to improve our site
• Measuring the performance of our advertising campaigns
• Identifying the most requested services across our service areas

We do not sell, rent, or trade your personal information to any third party. This is not a practice we engage in under any circumstance.

5. How We Share Your Information

Our Team
Crew members, schedulers, and office staff may access your contact, property, and appointment details as needed to safely and efficiently complete your project.

Third Party Vendors
We work with trusted service providers who help us run our business. These include website hosting providers, CRM and scheduling tools, email communication platforms, analytics services such as Google Analytics, advertising platforms such as Google Ads and Meta/Facebook, and payment processors where applicable. Each provider is bound by their own privacy policy and is only permitted to use your data to perform services on our behalf.

Legal Obligations
We may disclose your information when required by law, court order, or government request, or when necessary to protect the rights, safety, or property of Masterson Paving, our customers, or others.

Business Transfers
In the event Masterson Paving is sold, merged, or acquired, customer information may be transferred as part of that transaction. Affected customers will be notified as required by applicable law.

6. Cookies and Tracking Technologies

Our website uses cookies and similar tracking tools to improve your browsing experience and help us understand how visitors interact with our site.

Types of Cookies We Use

• Essential cookies: Necessary for basic site functionality including form submissions and session management
• Analytics cookies: Used by Google Analytics to collect aggregated, non identifiable data on traffic sources, page views, and user behavior
• Advertising cookies: Placed by Google Ads and Meta/Facebook to track ad conversions and deliver relevant advertising to users who have visited our site

Managing Your Cookie Preferences
You can control or disable cookies through your browser settings at any time. Keep in mind that disabling certain cookies may impact how our website functions. To opt out of Google Analytics, use the browser add on at tools.google.com/dlpage/gaoptout. To manage Google ad preferences, visit adssettings.google.com. For Meta/Facebook ad preferences, visit facebook.com/ads/preferences.

7. Third Party Services

We use the following third party platforms in our website and business operations:

• Google Analytics, traffic and behavior analytics (policies.google.com/privacy)
• Google Ads / Google Business Profile, advertising and local listing management (policies.google.com/privacy)
• Google Maps API, location and mapping features for service routing (policies.google.com/privacy)
• Meta (Facebook) Ads, digital advertising (facebook.com/privacy/policy)
• CRM and scheduling software, lead tracking and appointment management
• Email marketing platform, for customers who have opted in

We are not responsible for the privacy practices of any third party service. We encourage you to review their individual policies using the links above.

8. Data Security

We take reasonable and appropriate measures to protect your personal information. These include SSL/TLS encryption on data transmitted through our website, restricted access limited to staff who require it for their role, use of trusted and security focused third party platforms, and periodic review of our data handling practices. No digital system is completely immune to risk. While we do everything reasonably possible to safeguard your information, we cannot guarantee absolute security. If you suspect your information has been compromised in any way, please contact us immediately.

9. Data Retention

• Active customers: Retained throughout our working relationship and for a reasonable period after for legal, warranty, or reference purposes
• Estimates and inquiries (no hire): Retained for up to 24 months
• Project and service records: Retained for up to 7 years or longer as required by law
• Financial and legal records: Retained for up to 7 years in accordance with applicable law
• Marketing contacts: Retained until you opt out or request removal
• Anonymized analytics data: May be retained indefinitely as it cannot identify individuals

Data that is no longer needed is securely deleted or anonymized.

10. Your Privacy Rights

You have the right to access the personal information we hold about you, request corrections to any inaccurate data, and ask us to delete your information where we are not legally required to retain it. To opt out of marketing emails, use the unsubscribe link included in every email we send. To opt out of SMS communications, reply STOP to any text message from us. To exercise any of your privacy rights, contact us using the information in Section 14. We will respond to all verified requests within 30 days.

11. Rhode Island Privacy Rights

As a Rhode Island based business, we honor the privacy rights of residents under applicable state law, including the Rhode Island Data Transparency and Privacy Protection Act:

• Right to Know: What categories of personal information we collect, where we collect it from, why we use it, and who we share it with
• Right to Access: To confirm whether we are processing your personal information and to access that information
• Right to Correct: To request correction of any inaccurate information we hold
• Right to Delete: To request deletion of your personal information, subject to certain legal exceptions
• Right to Opt Out: We do not sell your personal information or use it for targeted advertising in a way that would require an opt out under state law
• Right to Non Discrimination: We will never deny you services, charge different rates, or treat you differently for exercising your privacy rights

To submit a request, contact us using the information in Section 14. We will verify your identity before processing and respond within the timeframe required by law.

12. Children’s Privacy

Our services are designed for property owners and adults only. We do not knowingly collect personal information from anyone under the age of 13. If you believe a child’s information was submitted to us without parental consent, contact us right away and we will delete it immediately.

13. Changes to This Policy

We reserve the right to update this Privacy Policy at any time. When changes are made, the updated date at the top of this page will reflect the revision. Continued use of our website after any update constitutes your acceptance of the revised policy. We encourage you to review this page periodically.

14. Contact Us

For privacy related questions, rights requests, or concerns about how your information is handled, please contact us:

Masterson Paving
Woonsocket, RI, United States
Website: https://www.mastersonpaving.com/
Email: mastersonpaving@gmail.com
Phone: (508) 918 4352

Service Areas: Woonsocket, Smithfield, Cumberland, and Providence County, RI; Warwick, RI; Auburn, Lincoln, and Worcester County, MA

We aim to respond to all privacy inquiries within 5 business days.